This type of lighting effect is also known as three- point lighting technique where the fill light was clearly not used as Emeli had a lot of shadows over her face to create a more dramatic effect. A good example is when Emeli was standing by the window at the beginning of the video, half of her face was completely darkened down, while the other half was lit up since it’s facing the window. Even when the clip is located outside the use of a dark filter sets a mellow and a rather morbid mood. This effect is created through the use of video filters and shadows, which all play a huge role in the video. Lighting and colour- The overall lighting of the video is quite dark and moody. Emeli’s body language is very opened and confident as she tends to lift her head up to the sky most of the time. Even though there aren’t as many wide shots as all the close up/ medium shots, body language is still extensively presented in the music video. Despite facial expressions, body language is largely important. The close- ups which show just Emile’s eyes are most effective at portraying her deep emotions as she’s directly looking at the camera, meaning she’s attempting to look at the audience and relate to them on a more personal level. This can be done in order to emphasise on her strong feelings towards the subject she’s trying to deliver in her song. However, a lot of extreme close- up shots are used especially on Emeli while she’s singing. Not much changes when the rest of the characters come into the shot as their facial expressions show very limited signs of happiness or excitement instead they all seem as emotional people seeking for some sort of guidance in life since none of the characters look directly into the camera for a long amount of time.
This can also suggest that she’s in deep thought or simply in some sort of distress. Their extensively simple appearance may be done in order to present them as ordinary people and convey a clear contrast between the artist and the ‘ordinary’ people.įacial expressions and body language- Right from the beginning of the music video Emeli seems to portray a sad emotion as she’s looking away from the camera, down to the floor. As mentioned previously all the other people shown in the video look less dramatic and more plain both makeup wise and outfit wise. Emeli’s makeup is done professionally, unlike all the other people presented in the music video, suggesting that she’s more important than all the other people and giving her a sense of superiority. Another aspect of Emeli’s appearance that contradicts to her pure and innocent portrayal is her hair which is coloured to be seen as platinum blonde (almost white) and it’s also styled in a very specific way, which contributes to the lyrics of the video as her hair is styled upwards (facing the sky). Most importantly, the main character being the singer Emeli Sande, her appearance constructs a rather significant message as she’s dressed in all black this is important to the video as all throughout the video she is portrayed as an angel however the fact that she’s dressed in all black in a way contradicts to her angelic portray and juxtaposes her imagery. The video is set in urban streets in order to create and spread some awarness around poverty caused by class, race and ethnicity issues.Ĭostume, hair and makeup- Costume hair and makeup is a large part in the music video as the appearance of multiple different characters is constantly taking place all throughout the video. This may be done in order to reflect on the lives of ordinary people seen in their every day routines, away from the artifical portrayal of media and television. The ‘ordinary’ people are mainly in the background, behind Emeli or presented in short clips throughout the video while Emeli performs her music.
Settings and location- The main location in which the music video takes place is based around urban areas and busy streets.
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